CIM - Certificate in Professional Marketing (PLA)

L4 Level 4
Part Time
9 September 2025 — 7 July 2026
City Centre Campus, Cardiff
PLA: This course is free for employed adults eligible for a Personal Learning Account (PLA). To see if you could be eligible for a PLA go to www.cavc.ac.uk/PartTimeFunding - For a full list of PLA courses go to www.cavc.ac.uk/PLA

About this course

This Level 4 qualification offers an in-depth understanding of marketing at a tactical level, covering fundamental principles, ethical practices, and campaign planning.

The CIM Certificate takes approximately 12 months to complete. Throughout the course, you will acquire the skills necessary to design effective marketing campaigns and uphold socially responsible marketing practices.

What you will study

The CIM Level 4 Certificate in Professional & Digital Marketing has been calculated as carrying 50 credits, which equates to approximately 500 hours of Total Qualification Time (TQT) and 400 Guided Learning Hours (GLH).

To gain the Certificate you will need to complete four modules:    

Key Module: Marketing Impact

This module delves into the crucial role of marketing within an organisation. It covers essential concepts such as the marketing environment, digital-age consumer behaviour, market research, and planning processes. 

Planning Integrated Campaigns 

This module covers how an organisation develops integrated campaigns from a content and behavioural aspects to ensure the development of customer centric communications and how they can be measured.

Responsible Marketing

Responsible marketing is growing in importance as the challenge to balance the environment with society develops. There is growing scrutiny on brands' behaviour regarding diversity, inclusion, and sustainability, leading to more discerning consumer choices. 

MarTech

Marketing Technology, or MarTech, is now essential to facilitate and execute marketing activities. This module develops knowledge on the importance and application of MarTech including Artificial Intelligence (AI) within organisations. 

Entry requirements

CIM Level 3 Introductory Certificate in Marketing. Any relevant Level 3 qualification. Any UK degree or international equivalent. International Baccalaureate (equivalent to NQF Level 3 and above). Professional practice (suggested one year in a market

The Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) stands as the world's largest and most prestigious professional marketing organisation. Recognized and respected internationally, CIM offers marketing and digital marketing qualifications designed to equip marketers with the essential knowledge and skills needed to excel in their careers.

Important points

  • The College welcomes contact with parents/guardians of students who are under 18.
  • Additional support is available for students with learning difficulties and disabilities.
  • Cardiff and Vale College is committed to inclusion and values diversity. We are determined to promote equality of opportunity and to treat everyone fairly and with respect.
  • Cardiff and Vale College reserves the right to make changes to this course without prior notice.
  • Course fees are subject to change. Your fee will be confirmed prior to enrolment.
  • All courses are accurate at the time of upload or print.
  • Courses can only run if there are sufficient numbers.
  • Please note, if you choose three or more course choices, then you may be referred for a careers appointment first. This does not apply to A Level or GCSE choices.
Key information

Start date

9 September 2025

End date

7 July 2026

Time of day

Night Time

Part Time

3 hours per week

Location

City Centre Campus, Cardiff
Maps & directions
PLA: This course is free for employed adults eligible for a Personal Learning Account (PLA). To see if you could be eligible for a PLA go to www.cavc.ac.uk/PartTimeFunding - For a full list of PLA courses go to www.cavc.ac.uk/PLA

Course code

BSCC4E30
L4

Qualification

Marketing - Professional Certificate
cim

Career prospects & further study

Upon course completion, learners will be eligible to study the Level 6 Diploma.

Locations

City Centre Campus, Cardiff
City Centre Campus, Cardiff

City Centre Campus,

Dumballs Road,

Cardiff,

CF10 5FE